Privacy Policy

Last updated: February 2026

Introduction

Adaptly ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

Information We Collect

Personal Data You Provide

When you sign up for our waitlist or contact us, we may collect:

  • Name
  • Email address
  • Company name (optional)
  • Job title (optional)
  • Any other information you choose to provide

Automatically Collected Information

When you visit our website (and with your consent), we may automatically collect:

  • Device and browser information
  • IP address (anonymized)
  • Pages visited and time spent
  • Referring website
  • General geographic location (country/city level)

How We Use Your Information

We use the information we collect for the following purposes:

  • To send you updates about our product launch and company news
  • To respond to your inquiries and provide customer support
  • To improve our website and user experience
  • To analyze website traffic and usage patterns
  • To comply with legal obligations

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data based on:

  • Consent: You have given consent for analytics cookies and marketing communications
  • Legitimate Interests: To improve our services and website functionality
  • Contract: To provide services you have requested
  • Legal Obligation: To comply with applicable laws

Data Sharing and Third Parties

We do not sell your personal information. We may share your data with:

  • Google Analytics: For website analytics (with your consent)
  • MailerLite: For email communications (when you sign up)
  • Service Providers: Who assist in operating our website
  • Legal Requirements: When required by law or to protect our rights

Your Privacy Rights

European Residents (GDPR)

You have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request deletion of your data
  • Restrict processing of your data
  • Data portability
  • Object to processing
  • Withdraw consent at any time

California Residents (CCPA)

You have the right to:

  • Know what personal information is collected
  • Know if your data is sold or disclosed
  • Say no to the sale of personal information
  • Access your personal information
  • Request deletion of your data
  • Not be discriminated against for exercising your rights

Managing Cookie Preferences

You can manage your cookie preferences at any time by:

  • Clicking the button below to update your preferences
  • Using your browser's cookie settings
  • Visiting our Cookie Policy page

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Analytics data is retained according to Google Analytics' data retention settings, which we have configured to minimize data collection.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from your country. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete the information.

Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date. For material changes, we may also request re-consent through our cookie consent mechanism. We encourage you to review this privacy policy periodically.

Contact Us

If you have questions about this privacy policy or wish to exercise your privacy rights, please contact us:

Adaptly
Email: privacy@adaptlyhq.com

We will respond to your request within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with a supervisory authority.